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re-compensation. Overall research shows that customers expect not be worse off after the complaint process than before. Learn more about Great Lengths Hair Extensions here. All of the hair extensions that are used are bonded to the hair with keratin. Generally speaking, the customer expects the company to re-compensate him to the point where he was before the claim, but even partial redress is better than no re-compensation. These findings are attributed to different customer expectations: When the customer expects a financial compensation, this is their goal, whereas for a non-monetary complaint the customer simply expects the company to listen and to apologize to the customer. Acceptable response time is context and mode specific. Redress is it really just about the monetary compensation for the complaint?



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In the following article we will look at the six identified dimension with focus on three end goals that were identified as general goals for all companies: Customer satisfaction, the customer to talk about a company (we will call this goal word-of-mouth intensity and word-of-mouth. Since fairness is a subjective feeling, perceived different by every person it is hard to measure and even harder to quantify. They are impatient, even angry with the company and thats why they want answers fast. If the 25 reward is not used by the end of the 3rd month's period your account will also become. It is clear that all six dimensions are interconnected and cannot be looked at separately. So with acting right in this dimension you get the chance to explain yourself and regain a lot of trust by your customers. As an example Godwinn and Ross (1992) found out that even for a service delay (no monetary loss) a 10 discount on the next purchase had a strong positive effect on both satisfaction and perceived fairness of the customer.